Barton Publishing News – April

April 4th, 2011

Hello affiliate partners,

We are in full swing updating our products to the “Solution Kits” as well as creating some killer video sales pages.

The entire Barton Team has been extremely busy over here getting these sites updated, testing and increasing Conversion Rates. It has been a little while since I last posted and I know that you want to hear what is going with what we are doing.

Please read the entire post, there is a lot of information regarding Testings, New Offers, and Conversion Rates to cover, not to mention some New-Killer creatives to share.

Ok, lets begin…

Current Video Sales Letter

  1. Acid Reflux Video - Our latest product the “Acid Reflux Solution Kit” with video sales letter is converting at 3% to direct Raw traffic and 6% from direct email. (www.refluxremedy.com)
  2. Kidney Stone Video - This is for the standard Remedy Report, but is converting at nearly 3% and is near end of testing phase. (www.kidneystonenaturaltreatment.com)*
  3. ADHD Video - Yes, ADHD/ADD is back in SAS. The new video has doubles CR, but is still early in its testing phase. (www.adhd-remedy.com/special.php)*

*sites may be testing still, but are scheduled to be switched to video this week.

New Creatives: Banners and Emails

Banners: We do not currently have any new banners for the kits, but we are adding cover images… and making a screen shot of the video always does well.

Cover images will be under the relating Report Tab in your SAS account.

Acid Reflux Solution Kit Cover Images: Click Here.

To increase your conversion even more, letting them know that it is a video presentation can help.

Emails:

Looking for a shorter advertisement to work in an existing newsletter or to add to your blog?

Don’t Want to Promote to the Video?

If your traffic does not convert well to video sales letters, or you do not want to direct traffic to the video, you can still direct your traffic to the long from sales copy for the Solution Kits (which also converts higher then the older version for the Remedy Report).

Each of the video letters will have this option available.

To get the link to the Long Form Copy. Log into your SAS account and under the report name category select the

ClickBank

The Acid Reflux video sales letter with Solution Kit offer is also available for ClickBank. Click Here to get more details on Optional Linking. All other Reflux traffic via CB is directed to the long form copy.

Current Tests Being Done and What We are Working On Next

We are testing all the sites listed above and will be testing them on a regular basis. Most tests will be small tests, however some may be still be testing Long Form vs Video Sales Letters.

We also are working on a few “Secret Promotions/Offers” that will be coming out over the next few months, but more on that later…

Talk to you soon,

David Wentworth
Affiliate Program Manager

Testing Price Changes On Our Remedy Reports

January 4th, 2011

Hello Affiliates,

I hope everyone has had a great holiday season and that you are getting ready for 2011.

This is going to be a very exciting year for us here at Barton Publishing and it should be for you as well. We are focusing the beginning of the year on improving one thing I know you will be excited about: Conversion Rates!

We are going to be testing many things over the next few months so you may notice different things now and then.

Plus, we will be lowering the Price Point (testing), updating our Products, and my goal is to improve my Communications with you as well as make everyone successful at promoting our products and offers.

Updating Our Products

You may have already noticed that we have updated our High Blood Pressure Product. We have been testing it for about month now, but since we have had such positive response from customers and the improved conversion rates, we will be updating many of our products to match this outline.

If you have not seen the new High Blood Pressure Solution Kit you an do so here: http://www.bloodpressurenormalized.com/kit.php

Over the next few months or so we will be launching, what we are calling “Solution Kits” for Acid Reflux, Diabetes and Gout (more to come in the future). As each one of these is released I will make sure you can have access to fresh links and creatives.

The basic premise of the “Solution Kit” is quite simple, it is a step by step breakdown of the main Remedy Report. However, it is a much more powerful tool for the customer to use. It provides tangible and definable goals, recipes, guidelines and shopping lists to help them easily get the outcomes that they need and want.

Each Solution Kit will contain the basics below:

  1. Pledge - a commitment to themselves to adhere and follow through with Solution Kit
  2. Workbook - daily journal to help keep them on track to keeping their goals
  3. Resource Guide (standard Remedy Reports)
  4. Recipe Book – 30 plus delicious recipes geared for their issue
  5. The Cures – the remedy cures in simple terms
  6. Also included are bonus reports, interviews and other specific reports for each disease.

Price Change

Secondly, we are going to start testing a lower price point for all of our products. Through the rest of January and into early February we will be testing a different price point for our reports. We will be lowering it from $39.97 to $19.97.

I know that this can effect your overall commission and I will make sure that this price change does not affect your commission. Our main goal is a better bottom line for everyone.

This testing will start tonight slightly after Midnight (January 5th, 2011). Here is a list of the sites that will be effected. The remaining sites will be changed the follow night.

  • Reflux Remedy
  • High Blood Pressure
  • Diabetes Reversal
  • Sinus Infection
  • Gout Report
  • Arthritis Report
  • Kidney Stone Natural Treatment
  • UTI Report

If you have any comments, please share them below. We would love to hear from you.

To your health and wealth,

David Wentworth

Affiliate Program Manager
Barton Publishing Inc.

Affiliate Newbies

June 14th, 2010

I hope you are well and you are prospering in the affiliate space.

I have been getting a lot of very good questions lately on how to create a successful online business. So I thought that I would share some of my worldly advice with you.

This is intended for affiliate newbies or veteran affiliates who may need a little refresher.

I have outlined 4 important elements to remember when starting a new project.

1. Get the Right Tools

  • Content Management System - Wordpress, is a free content managements system and I suggest you get this for many if not all of your affiliate sites because of the ease and flexibility of the platform.
  • Email Service Provider – I can not stress enough the importance of a subscriber list. One of the key methods for driving traffic back to affiliate offers or to your own site is to work with an email service provider that enables your visitors to opt-in to get updates, newsletters, offers and free giveaways from you by email. For a free re-brandable report try the 12 Medical Breakthroughs PDF: http://www.bartonaffiliates.com/re-brandable-pdf/
    • I recommend either GetResponse or Aweber for your emails. Both have responsible plans and offer a wide range of features.
  • Domain Names - GoDaddy.com. New domain names will cost you around $10-$14 per year. Finding  a domain name for your market should not take you too long and there is not need to find the perfect name. Stick to the general idea and you should be fine. I would also register the domain name for no more then a year – especially if you are a newbie – because you can extend it at anytime and if you don’t do anything with it, no big deal.
  • Hosting – There are many options for hosting your site. The two main types you will encounter are shared servers and dedicated servers. For a newbie with a few sites – shared is your least expensive and most practical option. For all practice purposes I use and would recommend HostGator or if you are just wanting to test the waters first Godaddy offers a free hosting account with each domain purchase.

2. Be Patient!

Successful affiliate marketing is not intended to be a ‘get rich quick’ program. It is intended to be a gradual increase in cash flow over the extent of months/years and volume. You will be rewarded by the increase in readership and the steady increase in commissions.

3. Be Passionate

When starting out in affiliate marketing choose topics that interest you. Do not focus on the latest trends in the industry just yet. At first brainstorm on 2 or 3 specific topics and start with the one that you can focus on the longest. This will probably be a topics that is important to you and you will be able to find your voice and style before taking on other projects. It is much easier to write about something that you know and find interesting. This passion will come out in your writing and make your message much more enjoyable to the reader.

4. Find Your Voice

People will read your material, and over time get to know you, so stick to your own writing style. Most of you are not journalists or professional editors so do not pretend to be one. It is easiest to write like you talk and that is your style – stick with it.

One of the toughest things you will find when keeping a blog is creating content week in and week out and you will soon realize that fresh content is a key aspect of online marketing. So it will be in your best interest to create a calendar of topics and ideas to write about and keep to it. You will eventually see a return on all your hard work.

For tools, content banners and other tools please take a moment to look around this blog.

Welcome Affiliates and Partners!

February 25th, 2010

Hello and welcome to the Barton Publishing Affiliate Program Blog. For those of you who do not know me, my name is David. For those of you of whom I have spoken with, hello again.

This will be a place for me to communicate more effectively with you. Overtime I will be adding resources, such as how to videos, tips, tricks and news circulating around the affiliate world. I will also be posting the emails that I send you and an important news, updates or changes that effect you.

I have some great things to share with you so please visit often.

Also please leave your comments below and let me know your thoughts.

Talk to you soon.